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The Current State of Mobile
“Take Giant Leaps” was the theme of the 2016 Bottle Rocket Mobile Summit in Dallas. With speakers from all disciplines and industries offering their take on the current state of the mobile space, what...
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What Instant Apps Means For Marketers
With the Google I/O 2016 announcement of “instant apps” using just a simple text or email link to open a specific part of an app (or module as Google describes it) without installing the entire app...
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Effectively Using Keynote to Prototype
Not everything we build at Bottle Rocket is an app. Sometimes we need to prove out an idea, and there are many tools to do that. One tool that is often overlooked is a simple presentation tool like...
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The Best Music Marketing of 2016
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between...
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Key Digital Trends for 2017
For the past few years, two of Ogilvy’s digital and innovation leaders,Marshall Manson and James Whatley, have collaborated on a yearly trend report outlining both where thy believe the digital and...
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Why bots are like email – but better
Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps. Mostly that’s because Facebook’s made it easier to build bots. And at the same time machine...
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Tips For mCommerce Success
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions...
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Three Key Takeaways from the NRF BIG Show
Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in...
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How Mobile Experiences Spark Brand Loyalty
Which do you like best: surprise or delight? We think you should have both. That’s why Bottle Rocket creates mobile experiences that surprise and delight users. For brands, surprise and delight are...
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Barcelona 2017: Jamon, Chaos, and Mobility at MWC
Last week I attended Mobile World Congress (MWC) in Barcelona. If you haven’t been, MWC has you running around all day, and most nights, trying to make sense of the chaos created by the collision of...
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